For generations, slot sule have been tied to specific hardware. Console makers like Sony, Microsoft and Nintendo each released a device and games that were only playable on their own platform. This resulted in device balkanization that kept friends apart, fragmented audiences and complicated analytics.

Cross-platform play is rewriting the rules of gaming and changing the way we play. We are at the cusp of a new era that will bring gamers closer together across platforms than ever before. From social interactions to immersive virtual worlds, we will see gaming as a global experience that transcends the boundaries of a single device.

Player Base Size

A large combined pool of gamers will allow for more populated multiplayer sessions and faster matchmaking. Popular games such as Fortnite and PubG owe their success to the massive pools of gamers that connect them.

Gamer Branding

A unified user base enables consistent monetization through in-game purchases also known as microtransactions. This is a key factor in determining the viability of a game and its long-term survival.

Gamers Are More Diverse

The stereotypical image of gamers as young men is fading into the background. As gamers become more diverse in age, gender and ethnicity, they are also growing the gaming community at an astounding rate. Hundreds of millions of new gamers have joined the gaming community in the past four years and are fueling growth – especially on mobile devices.