Twitter can be a powerful twitter ad examples to drive your marketing efforts – especially if you stick to best practices and expert strategies. Here are some twitter ad examples from brands that used proven advertising tactics to engage with customers and smash their campaign objectives.

Twitter Ads are a paid advertising option that can run on the platform’s desktop, mobile and tablet apps. They can take the form of Promoted Tweets (shown in a user’s timeline), Carousels, Video, and Moments ads. The promoted Tweets can include text, images and videos to convey your message. You can also choose a campaign budget, daily or total, and select a bid strategy. Twitter will then show your ad(s) throughout the day at times when it believes they’ll perform best.

In this Twitter ad example, Volkswagen promotes their Passat model with a simple image and compelling copy. They use the 280-character limit to emphasize what sets their model apart from the competition, and they make sure to keep the ad copy consistent with their brand voice on Twitter.

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Using an engaging and effective call to action, Kikkoman’s ad encourages potential customers to try their product. They take advantage of two relevant trends: the growing popularity of recipe tutorial videos and the trend toward healthier foods. They also leverage a psychological trick called risk reversal by offering an insanely cheap trial offer to overcome potential customer concerns about signing up for the product.

This Twitter ad from HubSpot is a great example of how to build and launch a campaign. They promoted their 2020 INBOUND Conference, creating a hashtag that can be followed and shared to spread the word and build excitement about the event. The ad then leads to a class landing page where the audience can sign up and learn more.