If you’ve got a high remove bounced emails mailchimp rate, your email might not reach the inboxes of your subscribers. Bounces and spam complaints affect your sender reputation, which tells email service providers whether to allow your emails through their filters. To keep your deliverability rates up, you should regularly remove bounced email addresses from your list.

Email service providers set limits for how many bounces and unsubscribes they’ll accept in a given time period, and Mailchimp enforces these rules. If you exceed these limits, Mailchimp may warn or suspend your account. High bounce rates can also hurt your email delivery reputation and cause the messages you send to land in spam folders, which reduces the chances that your future campaigns will be delivered to recipients’ inboxes.

Cleaning Your Email List: Removing Bounced Emails with Mailchimp

You can use the Bounces report in your Mailchimp dashboard to find hard and soft bounces. Soft bounces usually indicate a temporary problem, such as an overcrowded mailbox. Mailchimp will try to resend these email addresses for a period of time before removing them from your list. Invalid or non-existent email addresses, however, are considered a permanent failure and should be removed from your list right away.

In the Bounces report, you can create a new list to include only the contacts who have been marked as cleaned by Mailchimp. To create the list, select Add to list and then type a name for the new list. You can also choose the time frame during which marketing emails were sent to the list’s members. This filter will exclude any contacts that soft bounced or hard bounced within the selected time frame.